24. October 2017 @ 19:30 – 22:00 Modehaus Wöhrl
Feringastraße 2
85774 Unterföhring

The Future of Retail and German Downtowns

Where will we go shopping in future and how will our city and shopping centers look like?

A Panel discussion with our guests:

Dr. Christian Gerloff, Chief Restructuring Officer for Retail, Fashion and Real Estate, Gerloff Liebler, Munich (www.gl-law.de)

Marco Hierling, CEO of AlphaPet Ventures GmbH, Munich (www.petspremium.de, hundeland.dewww.premiumpetproducts.de)

Dr. Jan Röttgers, Managing Director, ECE Development & Consulting GmbH & Co. KG, Hamburg (www.ece.com)

Dr. Jan-Gisbert Schultze, Managing Partner, Acton Capital Partners Munich, with participation in portfolio company Eloquii (www.eloquii.com)

Albert C. Still, CEO and Speaker of AVAG Holding SE, Augsburg (www.avag.eu)

Moderation: Andreas E. Mach,  CEO and Speaker of Rudolf Wöhrl SE, Nürnberg (www.woehrl.de), Founder and Speaker of ALPHAZIRKEL, Managing Partner of Geiger & Mach Group GmbH, Munich


The Future of Retail and German Downtowns

On tuesday evening, the ALPHAZIRKEL came together at the Modehaus Wöhrl for an entrepreneurial discussion evening.

An exciting and lively discussion, moderated by Andreas E. Mach occured about the future of German downtowns. The platform focused on the competition between online and stationary retailers: „Trade in its history has probably never been so radically challenged to adapt, in order to survive.“

Just how is the preparation for this change in consumer behaviour in the trade actually commisioned? This was the central question of the panel. It doesn’t matter whether online or stationary-consumer information plays an increasingly central role. The more the retail can focus on the indivdual preferences of each customer, the better their position. The facts are that the stationary retail is 77% badly prepared for the digitalisation and thus the data collection.

The online trade has clearly got a big advantage – because it’s already digital. The online retailer knows the buying behaviour and preferences of the customer nearly completely.

Nevertheless, the prognosis of the panel for the future of the stationary trade was not unfavourable.