22. February 2018 @ 19:00 – 22:00 NURUS GmbH
Riesstraße 12
80992 München

Innovative Working Spaces

We welcome you to the showroom of Nurus GmbH to discover the latest designs of innovative coworking places, followed by a moderated discussion with Dr. Albert M. Geiger und Barbara Kearney on the questions:

  • What will future working places look like?
  • Can my team get motivated by innovative office design?
  • How can family enterprises get attractive for employees of the new “Generation Z” ?

with our panel guests:

  • Renan Gökyay (Executive Board Member & Founder of Nurus Design Lab)
  • Nina Hugendubel (Managing Director of H. Hugendubel GmbH & Co. KG, München)
  • Dr. Stefan Rief (Director of Competence Centers Workspace Innovation, Fraunhofer-Institut für Arbeitswirtschaft und Organisation, IAO, Stuttgart)
  • Sophia von Rundstedt (CEO of Rundstedt & Partner GmbH, Düsseldorf)
  • Dr. Daniela von Schlenk-Barnsdorf (Director Public Relations of Carl Schlenk AG, Roth)


What the discussion is about….

A couple of years ago, Microsoft CEO Satya Nadella, claimed: “Work is no longer a place you go to. Work is about making things happen where you are.”

Having the ability to work and be productive anytime, anywhere, and from any device has become the new way of being for many forward-thinking businesses.

But the truth is that business leaders have a completely new set of workplace expectations to meet, if they want to attract the most exciting talent. While the economic growth of 2017 has resulted in increased hiring in many industries, it has also left the most attractive job seekers with numerous options. For today’s employers, this means that hiring top talent has become more difficult. Also, as other industries are continuing to be disrupted by well-financed startups and innovative newcomers, the fight for survival and talent retention has also become more challenging.

2017 will also be remembered as the first full year when Generation Z entered the workforce. This is the generation that wants to lean into their high-tech and hyper-connected lives to find answers to today’s business problems. They’re ‘always on’, and they see sharing as the norm and not an invasion of privacy. It’s easy to see why innovators such as Apple, Google Tesla, and Netflix — built without the legacy of old systems and processes — appear very attractive to the brightest graduates because there’s a perception that they offer something totally different.

In both cases, creating an attractive and sustainable workplace that looks more like the future than the past is one of the most meaningful things that organizations can do to secure the best workers in the future.

For today’s aspiring professionals, workplace culture and technology are increasingly important when considering career opportunities. Since a traditional nine-to-five job accounts for one-third of the total day, being happy with the tools and people you spend time with is important, especially for millennials.

By 2025, roughly 75% of the global workforce will be millennials. The corporate cultures of most large organizations will be directly shaped by this generation’s habits and expectations. Providing an environment where people feel valued, independent and part of a team will be more important than ever.

While office perks and eccentric benefits were once considered a priority for millennials, recent data shows that other facets of work can matter more. A collaborative and inclusive workplace where groups of people regularly work together to solve problems and set strategies is one example. The physical manifestation of this could be an open office layout where colleagues interact easily and frequently.

In tonight’s Alphazirkel we would like to discuss on what the workplace of tomorrow will look like, how can I attract and motivate talent through workplace design and what are the benefits and possibly also disadvantages from this development.