online conversations

Due to the ban on events, ALPHAZIRKEL has taken alternative paths since March 2020 and launched the webinar series: “Mastering the crisis – entrepreneurs and experts discuss and give advice in the ALPHAZIRKEL The forum for family entrepreneurs”. In 25 online talks by the end of May not only the contact to the ALPHAZIRKEL network could be maintained, but also valuable contributions and information about the acute crisis were passed on.

At the beginning of June the series was renamed “online conversations”. In 10 further moderated contributions with experts and entrepreneurs, the focus was put on the Post Corona society and economy together with changes and opportunities. Since the online conversations are very well received and also have a wider reach beyond the borders of Europe, this format remains an integral part of the program.



ALPHAZIRKEL organizes workshops in the form of inter-active round tables that centre around a selected case study and practical examples/ first hand experience. Participation is limited to a maximum of 25 people; this ensures in-depth coverage of all individual questions and discussion points raised by family entrepreneurs/ family offices.


Working Lunches

At ALPHAZIRKEL working lunches, 2-3 pre-invited speakers engage in lively discussions about current subjects with 20-25 guests. As Munich based “Käfer’s” restaurant is a regular – though not the only – location for these events, the format is also known as “Working Lunch @ Käfer’s”


Entrepreneur Evenings

Entrepreneurs from Germany, Austria, Switzerland, South Tyrol, and Turkey participate in a moderated discussion covering a host of subjects, such as strategies, successes and failures, new trends, or the owners’ family history. Following the ca. 90 minutes long panel round, all guests are invited to comment and discuss, which leads over to an informal gathering with drinks and a flying buffet.

Since ALPHAZIRKEL’s early days, more than 10,000 family entrepreneurs have participated in the regular Entrepreneur Evenings in Munich’s “Palais Montgelas”, in the Historical Residence of H. E. the Ambassador of Germany in Istanbul, in Zurich’s “Zunfthaus zur Meisen”, in the “Sacher Hotel” in Salzburg, in Berlin and in South Tirol and many other locations.


On-site family company visits

In co-operation with different entrepreneurial families, ALPHAZIRKEL invites participants to on-site company visits in order to experience and discuss the enterprise, its owner families and the respective business model.

If you are interested in inviting ALPHAZIRKEL into your company, please contact Dr. Monika Ostler


Digitalisation, start ups & family enterprises

Industrialisation 4.0 – digitalisation and shared economy: What family entrepreneurs can learn from start-ups

ALPHAZIRKEL offers a number of formats to facilitate exchange between family enterprises and start-ups. With its format “Startup Day”, ALPHAZIRKEL offers an additional event series at characteristic locations and sites of the European start up and young entrepreneurial scene. In the founder stronghold of Berlin as well as in Munich, Vienna, and Zurich, family entrepreneurs will have the opportunity to engage in open dialogue and a vibrant exchange of opinions with representatives of the start-up scene. At the 4.0 ALPHAZIRKEL Entrepreneur Evenings, we hook on examples from different industries in order to discuss the opportunities and challenges of digitalisation


Digitalising revolutionizes the global economy all over again. It goes without saying that this fast-tracked, comprehensive transformation process – often labelled “The 4th Industrial Revolution” – does not stop at family-run businesses.

  • Modern information- and communications technologies intelligently interlink and thus re-invent traditional industrial production processes.
  • A digitalized world quickly reveals potential for savings and inefficient structures. New apps, shared economy and the world wide web dramatically modify today’s economy. Businesses and consumers, interacting in a gigantic network, endlessly analyze and optimize. All of this has a tremendous effect on us – “One cannot even begin to speculate on how quickly this change will become reality, even for those who ‘refuse to use’, thus believing that they can evade change”, says Jeremy Rifkin.
  • Consumer centricity – the ever growing influence of consumers driven by digitalisation – dramatically changes demand and expectations in products and companies.

The process of digitalisation and the extremely dynamic changes it brings do not only bear risks, but offer great opportunities. Those who set the course early and make themselves familiar with all the chances involved will win. By x-raying value chains and offering potential for savings, start-ups are drivers of innovation in many a traditional industry. This way, they develop new products that often come as results of considerable savings and increased efficiency. Start-ups can be great examples for traditional family businesses: They know how to adapt and to invent new products, sometimes even by cannibalizing the customary and time-honoured assortment of the company.

By looking at the examples of fast-tracked start ups we want to release thought provoking impulses: How can participants implement disruptive technologies and innovative developments into their own value chains? Co-operations between well established family enterprises and young start-up firms can be a great way to drive digitalization in the family firm and remain competitive in the long run.

Please contact if you have questions regarding start ups or suggestions for related events.


Delegation Trips

Alphazirkel Delegation Trips startet in 2012 with German, Swiss an Austrian Family Entrepreneurs visiting the Alphazirkel German Turkish Family Entrepreneur Summit in Tarabya / Istanbul. Since then we have succcessfully continued offering Delegation Trips around the world to Family Entrepreneurs belonging to our network in order to explore new countries and markets and to get connected to Family Entrepreneurs or Startups abroad.